Marketing

Department of Marketing
Western 麻豆传媒应用 University
Kalamazoo MI 49008-5430 USA
(269) 387-6130

Steve Newell

Steve Newell (Steve)
Associate Dean of Operations and Graduate Programs and Professor of Marketing
Office: (269) 387-5067
Location:
2110 Schneider Hall, Mail Stop 5457
Mailing address:
Office of the Dean
Haworth College of Business
Western 麻豆传媒应用 University
1903 W 麻豆传媒应用 Ave
Kalamazoo MI 49008-5457 USA
Steve Newell
Education:
  • Ph.D., Florida State University
  • MBA, Indiana University
  • B.A., 麻豆传媒应用 State University
Teaching Interests:
  • Advertising and promotion
  • Professional selling
  • Sales management
  • Marketing management and principles
Research Interests:
  • Superbowl advertising
  • Corporate credibility
  • Environmental marketing
Bio:

Dr. Steve Newell is a professor of marketing and associate dean of graduate programs at Western 麻豆传媒应用 University's Haworth College of Business. 

His articles have appeared in numerous journals including:

  • Industrial Marketing Management
  • Journal of Advertising
  • Journal of Business Research
  • Journal of Consumer Affairs
  • Journal of Marketing Communications
  • Journal of Marketing Education
  • Journal of Marketing Theory and Practice
  • Psychology and Marketing
  • Numerous conference proceedings

Prior to joining the faculty at WMU, he taught at Bowling Green State University as an assistant and associate professor for nine years.

Before pursuing his studies, Newell worked as a sales representative for a consumer goods company and as a sales manager for an environmental consulting firm.