Brand Typography

The WMU Brand

Using a limited group of complementary typefaces (fonts) contributes to a strong brand identity. Consistent typography is one unifying element that pulls our work together and creates harmony among WMU documents and publications.

Over time, you may see other fonts used as part of a specific WMU marketing campaign or event. Do not use any typeface other than those specified here unless approved by the Office of Marketing and Strategic Communications. Specific uses such as mathematical or scientific symbols may require use of additional font resources.

Primary Sans Serif Typeface

Montserrat font family

Montserrat is the University’s preferred typeface for all marketing and communication materials. This typeface is appropriate for print and digital use, and the font family includes a range of weights.

Alternate Sans Serif Typeface

Arial font family
If Montserrat is not available, another san serif font, Arial is an acceptable substitute. Note that Arial has a limited number of available type weights compared to Montserrat.

Arial is available as part of most software packages and is supported by MacOS and Windows.

Georgia Font Family

Occasionally, using a serif typeface may be preferred to lend formality or a traditional feel to a printed piece, such as a letter or invitation. Georgia is the approved serif typeface for the WMU brand.

Georgia is available as part of most software packages and is supported by MacOS and Windows.