Marketing and Communications

The Office of Alumni Relations and Marketing at Western 麻豆传媒应用 University's Haworth College of Business provides planning, copywriting, design and production services to help you improve visibility and achieve your marketing goals.

Communications resources

Departments, centers and RSOs within the Haworth College of Business are welcome to promote their announcements, events, scholarship deadlines and more on the digital displays in the Schneider Hall lobby.

How to submit your digital sign

  • . If you have your own design, you may overlay it on this template and adjust as needed, so that your content displays at the correct ratio and size.
  • Update the text and photo as needed, while keeping the information short and simple. Your content will show for 10 seconds before moving on to the next slide.
  • When finished, email the editable PowerPoint file to our administrative assistant, Rachael Bower, at rachael.i.bower@wmich.edu with the start and end date of your desired posting.
  • Your file must be submitted by Thursday to be active the following week. You may submit content earlier and have it running for two weeks.

Use this customizable letterhead to create electronic letterhead for your program or department.

Logos must be sized proportionally. Do not squeeze horizontally or vertically. For more information, visit wmich.edu/visualidentity/logos.

The Office of Alumni Relations and Marketing has a collection of high-quality photos taken by the University photographer for design needs. Please email Rachael Bower to request these photos, or to schedule a photo shoot for upcoming press or promotional materials.

The communications team can advise on video projects in terms of best practices, storyboarding and editing. Please contact us to meet about your video project.

Note: If you are using music in a video, you may want to consider using royalty-free music or purchasing stock music for your production. Use of many songs requires purchasing the rights to the music in order to share the work publicly as a part of your video and may be cost prohibitive. Contact the communications team if you have questions about music use in video productions.

Branded template downloads

The college provides a variety of templates for departments and students to create promotional material. These templates have been tested for printing through the Duplicating Center in Schneider Hall.

Use these templates to promote your WMU Haworth event on social media. These are Adobe Illustrator files that can be edited within Illustrator or Canva. There are files for both posts and Stories that include the title, subtitle, date, time, location and a photo for the event. When adding a photo to either template, make sure to right-click the photo and choose 'send to back' so that it's formatted within the brown outline. 

 

In addition to a standard slide template, we also provide a special slide template for the display in 2150 Schneider Hall (Dean's Conference Room). Please use the Dean's Conference Room template if you will have a presentation there.

Add some WMU Haworth fanfare to your next video conference call! Show your coworkers, friends and family that your Business Bronco pride is strong with these digital backgrounds. Right click and save your favorites.

Still have questions?

The alumni relations and marketing team has answers. Stop in 2010 Schneider Hall and speak to a staff member, or contact Stacey Anderson, director of marketing and communications below.