Resume Sample - Advertising and Promotion
LAUREN DUNN
Street Address, City, State, Zip Code, Phone Number, Email Address
Education
Bachelor of Business Administration, Western Â鶹´«Ã½Ó¦Óà University, Kalamazoo, MI, Expected: Month Year
Major: Advertising and Promotion; Minors: Management and General Business, GPA: 4.0
Universidad Iberoamericana, Santo Domingo, Dominican Republic, Month Year
Study Abroad Course: Business and Culture in the Dominican Republic
Universität Paderborn, Paderborn, Germany, Month Year
Study Abroad Courses: German Business and Culture; Global Negotiation
Professional Experience
Client Engagement Intern, VML, Kalamazoo, MI, Month Year-Present
- Aid in the creation of content briefs and PowerPoint decks to send out to team members
- Audit sites in order to track that advertising components are appearing correctly
- Update and adjust running schedules and blueprints for clients across multiple brands
Student Assistant, The Career Center-Haworth College of Business, Kalamazoo, MI, Month Year-Present
- Post job positions to the school database and send promotional e-mails to students
- Manage interview schedules and career events using effective organization skills
- Communicate proactively and professionally with students, employers, and a team of 15
Analytics and Planning Intern, Leo Burnett Detroit, Troy, MI, Month Year-Month Year
- Planned and moderated a focus group of 6 people to gain insights about Millennial consumer’s interests
- Conducted research on competitors’ sites to produce suggested objectives for a website re-launch strategy
- Assisted in updating multiple data dashboards in Excel and constructed data presentations in PowerPoint
- Worked with a team to deliver social media analytics and conduct social listening studies for 2 brands
Honors and Memberships
- Alpha Delta Sigma Honor Society, Member,Year
- Haworth College of Business Trailblazer Award, Recipient, Year
- Outstanding Advertising & Promotion Student Award, Recipient, Year
- Washington Media Scholars Foundation Scholarship, Recipient, Year
- Student Leadership Advisory Board, AdClub Representative, Month Year-Present
- WMU AdClub, AAF Affiliate, Social Media Coordinator, Month Year-Present
- Western Â鶹´«Ã½Ó¦Óà University Dean’s List, Recipient, , Month Year-Present
- AdCraft Foundation Scholarship, Recipient, Year
- Advertising and Promotion Advisory Board Scholarship, Recipient, Year and Year
Community Outreach and Activities
- Major Match-Up, Volunteer Speaker, Year
- Big Brothers Big Sisters, Volunteer, Year
- Marketing Principles, Tutor, Year
- HCOB Business Externship Program, Peer Mentor, Year-Year
- HCOB Business Externship Program, Extern, Year