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Start by making an appointment with the Zhang Career Center, which can assist you in discovering your career interests and values. The marketing industry includes employees who tend to be conventional, enterprising and social. They value achievement, working independence and recognition according to  Find out if your work preferences match careers in marketing by taking the Focus2 assessment.

What is marketing?

Technical skills are part of the proficiencies that are required for a job and may be developed in your major coursework. Marketing-oriented technical skills desired include experience with business intelligence and analytics software, COGNOS software, SAS, Oracle experience, data mining software, ERP software, Microsoft Office Suite, and sales and marketing experience. 

Interpersonal skills enable you to succeed and are often developed outside of the classroom. Marketing-oriented interpersonal skills include critical thinking complex problem solving, social perceptiveness, negotiation, systems evaluation and analysis, time management and service orientation.

What careers involve these marketing skills?

There are many different ways to acquire an internship, online or in person. Visiting the Internship Catalog and the Career Outcomes Report can help you learn about the companies that have previously employed marketing students.

 is WMU’s employment website. All students should set up an account and publish a resume. Resumes made public by the student are searchable by employers.

Students use their Handshake accounts to view internship and full-time job opportunities posted by employers and sign up for on-campus interviews. For more information, visit the Zhang Career Center.

Marketing student groups include Ad Club, American Marketing Association and Digital Marketing at WMU. Other groups include Business Association of Mentors, DECA at WMU, Delta Sigma Pi, Leadership and Business Strategy, Phi Chi Theta and Women's Business Network.

Events supporting the marketing major include the following:

• National marketing competitions
• Marketing, Sales and Food Marketing Career Night
• Business Career Day

The Zhang Career Center at the Haworth College of Business empowers learners to launch successful business careers by engaging them in innovative programming focused on professional readiness, while developing partnerships with global, regional and local leaders who hire students. As pioneers in career readiness programs and experts in customer service, staff members in the career center strive to meet the needs of all students and employers.

Career readiness competencies include:

• Career and self-development
• Communication
• Critical thinking
• Equity and inclusion
• Leadership
• Professionalism
• Teamwork
• Technology

Visit the  to learn more.